New terms of service and AdSense support team
have now clarified all of these issues.
Question 1) Does Google allow other ads to run
on the same page as AdSense Ads?
Answer 1) The official word is a qualified "yes".
You may not run ads that are designed to resemble
AdSense ads. For example, Yahoo! Publisher Network
ads look very similar to AdSense ads. While you
can run YPN on your site, they may not appear on
the same PAGES as AdSense ads.
However, contextual ads like those provided by
Kontera, Intellitxt, Amazon and Chitika ARE allowed
on the same pages as your AdSense ads!
While not the exact answer we were hoping for,
this does clarify for us and opens many new
options for publishers wishing to use others
advertisements on their pages.
Question 2) Google's recent "images next to ads"
policy is confusing. Could you please clarify so
all publishers know what is and what is not allowed?
Answer 2) Google prefers that publishers avoid images
that are lined up directly next to the ads so that
it appears each ad is associated with an image. If
the dimensions of the image are completely different
than the dimensions of the ads, that's okay.
But if it appears to the user that the image is at
all associated with the ads, that would be in violation
of AdSense terms of service.
The general idea is Google does not want visitors
clicking on ads because they have been deceived in
believing the image is associated with the ad.
That leaves a lot of room for creative design, and
it also means that AdSense graphic backgrounds and
visual frames are within terms of service.
source.....: http://www.KonteraSecrets.com
Wednesday, March 28, 2007
Thursday, March 22, 2007
Factors That Affects Your Ranking in Google blog search
Factors That Improve Your Ranking in Google blog search
1)The popularity of the blog
2)How many RSS unique subscriptions there are to the blog,
3)Links from blog directories,
4)Number of blog directories/ search engines pinged per post:
5)How often people click on a link to the post in search results,
6)How many blogrolls, and “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts and whether people are tagging them,
7)References to the blog by sources other than blogs, (Pagerank, and; Others).
Emails or chat transcripts containing the blog URL,
8)Improve inlinks to your blog.(Find websites that may be relevant to your website and approach the webmaster of these sites for a link exchange)
Factors that may trouble your blog rank
1)If new posts appear in short bursts or at predictable intervals.(Googlebot assumes this as an automated change.If you have thousands of content pages that suddenly appear on your website, this tells Google that you are more than likely to be aspammer.Remember real content does not appear this quickly.However, having thousands of pages that appears in a more realistic, humanly-possibly duration gives your site much more relevance than a site with fewer pages but containing the same keywords)
2)Posts should not be of the same size, or roughly the same size,
3)If the content of the posts doesn’t match the content of feeds from the posts, or if the content includes a lot of spam related keywords,if a lot of content is duplicated in multiple posts from a blog,
4)Link distribution of the blog,
5)If posts primarily link to one page or site.
6)Excessive use of ads.
1)The popularity of the blog
2)How many RSS unique subscriptions there are to the blog,
3)Links from blog directories,
4)Number of blog directories/ search engines pinged per post:
5)How often people click on a link to the post in search results,
6)How many blogrolls, and “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts and whether people are tagging them,
7)References to the blog by sources other than blogs, (Pagerank, and; Others).
Emails or chat transcripts containing the blog URL,
8)Improve inlinks to your blog.(Find websites that may be relevant to your website and approach the webmaster of these sites for a link exchange)
Factors that may trouble your blog rank
1)If new posts appear in short bursts or at predictable intervals.(Googlebot assumes this as an automated change.If you have thousands of content pages that suddenly appear on your website, this tells Google that you are more than likely to be aspammer.Remember real content does not appear this quickly.However, having thousands of pages that appears in a more realistic, humanly-possibly duration gives your site much more relevance than a site with fewer pages but containing the same keywords)
2)Posts should not be of the same size, or roughly the same size,
3)If the content of the posts doesn’t match the content of feeds from the posts, or if the content includes a lot of spam related keywords,if a lot of content is duplicated in multiple posts from a blog,
4)Link distribution of the blog,
5)If posts primarily link to one page or site.
6)Excessive use of ads.
Monday, March 19, 2007
Can you stop Adsense Click Fraud ????
If you are new to the click fraud scene, here is an example:
1. Scumbag puts Google Adsense ads on his website.
2. The scumbag then proceeds to cheat Google Adsense by creating false clickthroughs and impressions, in return earning him a pretty nice profit, because he isn't even working on his website, just generating false traffic.
WOW! What kind of pay per click company would admit that they DO NOT have click fraud under control? I wonder what would happen to their business immediately following that statement.
Estimates say that nearly 20% of all clicks for Adsense are illegitimate. In my honest opinion I believe this number to be around 30-35% from some of the things I have seen.
Alrite, now the big question, how are they doing it?
There are a number of ways that people are cheating, including the 'click groups' from India that click on your ads for you and create big pay checks as long as you pay them their $0.50 an hour so they can buy bread for their family.
But I'm going to show you the technical way that Google Adsense is cheated, not poor people clicking ads. I'm talking about extremely smart programmers that create hitbots to cheat Adsense. And, NO, I'm not talking about that piece of garbage 'CACA' or Clicking Agent that you find on Google. I am talking about PRIVATE programs and scripts that are only used by private groups.
How do these scripts get away undetected you ask?
Simple, let's actually take a look at Google's click fraud protection (This is what I have summed up, I seriously don't believe they have anything other protection because people are still cheating using these methods as you read this article.)
If you actually take a look at Google's Adsense code when it is on your webpage you will find the URL that is used to retrieve ads. (Right-Clck your ad Iframe and click 'View Page Information' or something similar.)
Here is an example of the URL that you will find:
http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-2521202633232871&dt=1124847235453&lmt=1124631699&format=468x60_as&output=html&url=http%3A%2F%2Fwww.yoursite.com%2F&color_bg=ECF8FF&color_text=000000&color_link=0033FF&color_url=0033FF&color_border=DDAAAA&cc=59&u_h=768&u_w=1024&u_ah=738&u_aw=1024&u_cd=32&u_tz=-240&u_java=true
Now let's decode this up a little bit, shall we?
client=ca-pub-2521202633232871 - Your client code, this tells Google who to assign the click-through money to.
dt=1124847235453 - Javascript, if you use the command google_date = new Date(); document.write(google_date.getTime()) --- Which generates 1124847235453.
This shows you the number of milliseconds since midnite January 1, 1970. This is what seems to be Google's biggest automated proxy clicker fraud prevention. Doesn't seem too hard to generate with 2 lines of code now does it?
lmt=1124631699 - The last time your webpage was updated. LMT stands for Last Modified Time, pretty easy Javascript to generate this one too - document.write(document.lastModified); --- Which generates 1124631699.
(Notice I'm skipping a bunch, that's because they are just showing the type of ad, colors, and size that you are using.)
cc=59 - Seems to be some random number based on the screen width, height, and color scheme. I've seen this number go from 20 all the way up to 400. I'm sure they don't use this to reliably track click fraud.
u_h=768 - Height of your screen settings.
u_w=1024 - Width of your screen settings.
u_ah=738 - Your available screen height.
u_aw=1024 - Your available screen width.
u_cd=32 - Color scheme on windows, e.g. 32-bit.
u_tz=-240 - Your monitor refresh rate or something else that isn't important, I've never seen it not -240.
u_java=true - Just seeing if you have java enabled.
There are some other variables that are sometimes in the URL such as 'u_his=' this means how many pages you have visited since you started up your browser. There's also some MIME type checks and how many plugins you have installed, but these variables come up very rarely. I think they are only meant for Netscape/Firefox browsers.
Now that we have 'decoded' the supposed unbeatable Google Adsense code, what do you think about click fraud? You still think it is rare?
After randomizing all the data and sending an automated query to their Adsense URL, all the scumbag has to do is parse out all of Google's click URL's and click one of them, giving him a click through. This can all be easily faked with even a Visual Basic program. A newbie programmer could in-fact cheat Google Adsense without much knowledge.
Alrite you say, they beat the javascript code detection but doesn't Google use cookies so they can't do this?
No, Google does not use cookies for Adsense.
Well what about IP-tracking? Someone can't have that many proxies!
There are click groups that leave these programs running on their computer. They each randomly click each other's URL's automatically. The person running the program doesn't even have to do anything, but he is still contributing to the success of their group and himself.
Does that sound too far-fetched? I am telling you that there are click groups that do this now and have been since the old Linkshare PPC days in 1999. Yes, if you were an advertiser on Linkshare back around 1999-2002, you got RAPED.
And that isn't all. I have read on the internet that there is currently over 100,000 people infected in the United States alone with trojan proxy servers. These proxy servers run on random ports so that Google can't just do a simple port 8080 or 80 check on it to see if it's a proxy. The majority of these proxy servers are used for credit card fraud, but a lot of them are also used to cheat Google Adsense and other pay per click programs. These proxies are at-home users that look like normal dial-up, cable, and dsl users from all across the world, but mainly United States. There is NO WAY to prove that they are a proxy.
Random User-Agent strings is another tactic that is often used by click fraudsters. This makes Google think that a lot of different browsers are clicking the links, just keeping them further from finding out the truth.
On a side note, you may be thinking that the new Yahoo! pay per click program may be the way to go. I checked into their protection and guess what? They are only using ONE of Google's protections and that is the Javascript GetTime. They are still in Beta though and this may change, but who knows?
To the cheaters: The benefits of cheating are short. Eventually you will be caught for what you are doing and maybe even sued by Google. There is a ton of money to be made legally with Adsense and I suggest that you stop cheating. Who am I to tell you to stop? I use to be one of you! Back when I was 13-14 I was making programs like the ones you guys are using now. You guys probably used one of my programs at one time. I am happy to say that those days of mine are all in the past now, and I am making a good amount of money LEGALLY with Adsense and other affiliate programs. Work hard guys and you will reap the benefits 100 times what you make cheating.
To the advertisers: You people that use Google Adwords now see that it is actually not very hard to cheat you out of your money, so be careful and MAKE SURE that you use a click fraud protection script such as ClickDefense. To lower most of your click fraud, just don't put your ads in the Content Network, only stay on Google's sponsored search results. Only Google gets paid when someone clicks the search results sponsored ads and nobody wants to cheat to make Google anymore money do they? Check the stock, it's currently at 279.58 a share.
To summarize my article I just want to state that no one should use this information for cheating Adsense and I am not responsible for your actions if you choose to do so. You will be caught because Google will evolve and get smarter, eventually.
About the Author
Joseph Tierney runs the Central Florida Surf Report website http://www.cflwaves.com
source- http://www.pageranklist.net
DISCLAIMER- The tricks that is mentioned above is too dangerous to try it.please do not implement these tricks.As we have provided these information just to provide the information about it..
1. Scumbag puts Google Adsense ads on his website.
2. The scumbag then proceeds to cheat Google Adsense by creating false clickthroughs and impressions, in return earning him a pretty nice profit, because he isn't even working on his website, just generating false traffic.
WOW! What kind of pay per click company would admit that they DO NOT have click fraud under control? I wonder what would happen to their business immediately following that statement.
Estimates say that nearly 20% of all clicks for Adsense are illegitimate. In my honest opinion I believe this number to be around 30-35% from some of the things I have seen.
Alrite, now the big question, how are they doing it?
There are a number of ways that people are cheating, including the 'click groups' from India that click on your ads for you and create big pay checks as long as you pay them their $0.50 an hour so they can buy bread for their family.
But I'm going to show you the technical way that Google Adsense is cheated, not poor people clicking ads. I'm talking about extremely smart programmers that create hitbots to cheat Adsense. And, NO, I'm not talking about that piece of garbage 'CACA' or Clicking Agent that you find on Google. I am talking about PRIVATE programs and scripts that are only used by private groups.
How do these scripts get away undetected you ask?
Simple, let's actually take a look at Google's click fraud protection (This is what I have summed up, I seriously don't believe they have anything other protection because people are still cheating using these methods as you read this article.)
If you actually take a look at Google's Adsense code when it is on your webpage you will find the URL that is used to retrieve ads. (Right-Clck your ad Iframe and click 'View Page Information' or something similar.)
Here is an example of the URL that you will find:
http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-2521202633232871&dt=1124847235453&lmt=1124631699&format=468x60_as&output=html&url=http%3A%2F%2Fwww.yoursite.com%2F&color_bg=ECF8FF&color_text=000000&color_link=0033FF&color_url=0033FF&color_border=DDAAAA&cc=59&u_h=768&u_w=1024&u_ah=738&u_aw=1024&u_cd=32&u_tz=-240&u_java=true
Now let's decode this up a little bit, shall we?
client=ca-pub-2521202633232871 - Your client code, this tells Google who to assign the click-through money to.
dt=1124847235453 - Javascript, if you use the command google_date = new Date(); document.write(google_date.getTime()) --- Which generates 1124847235453.
This shows you the number of milliseconds since midnite January 1, 1970. This is what seems to be Google's biggest automated proxy clicker fraud prevention. Doesn't seem too hard to generate with 2 lines of code now does it?
lmt=1124631699 - The last time your webpage was updated. LMT stands for Last Modified Time, pretty easy Javascript to generate this one too - document.write(document.lastModified); --- Which generates 1124631699.
(Notice I'm skipping a bunch, that's because they are just showing the type of ad, colors, and size that you are using.)
cc=59 - Seems to be some random number based on the screen width, height, and color scheme. I've seen this number go from 20 all the way up to 400. I'm sure they don't use this to reliably track click fraud.
u_h=768 - Height of your screen settings.
u_w=1024 - Width of your screen settings.
u_ah=738 - Your available screen height.
u_aw=1024 - Your available screen width.
u_cd=32 - Color scheme on windows, e.g. 32-bit.
u_tz=-240 - Your monitor refresh rate or something else that isn't important, I've never seen it not -240.
u_java=true - Just seeing if you have java enabled.
There are some other variables that are sometimes in the URL such as 'u_his=' this means how many pages you have visited since you started up your browser. There's also some MIME type checks and how many plugins you have installed, but these variables come up very rarely. I think they are only meant for Netscape/Firefox browsers.
Now that we have 'decoded' the supposed unbeatable Google Adsense code, what do you think about click fraud? You still think it is rare?
After randomizing all the data and sending an automated query to their Adsense URL, all the scumbag has to do is parse out all of Google's click URL's and click one of them, giving him a click through. This can all be easily faked with even a Visual Basic program. A newbie programmer could in-fact cheat Google Adsense without much knowledge.
Alrite you say, they beat the javascript code detection but doesn't Google use cookies so they can't do this?
No, Google does not use cookies for Adsense.
Well what about IP-tracking? Someone can't have that many proxies!
There are click groups that leave these programs running on their computer. They each randomly click each other's URL's automatically. The person running the program doesn't even have to do anything, but he is still contributing to the success of their group and himself.
Does that sound too far-fetched? I am telling you that there are click groups that do this now and have been since the old Linkshare PPC days in 1999. Yes, if you were an advertiser on Linkshare back around 1999-2002, you got RAPED.
And that isn't all. I have read on the internet that there is currently over 100,000 people infected in the United States alone with trojan proxy servers. These proxy servers run on random ports so that Google can't just do a simple port 8080 or 80 check on it to see if it's a proxy. The majority of these proxy servers are used for credit card fraud, but a lot of them are also used to cheat Google Adsense and other pay per click programs. These proxies are at-home users that look like normal dial-up, cable, and dsl users from all across the world, but mainly United States. There is NO WAY to prove that they are a proxy.
Random User-Agent strings is another tactic that is often used by click fraudsters. This makes Google think that a lot of different browsers are clicking the links, just keeping them further from finding out the truth.
On a side note, you may be thinking that the new Yahoo! pay per click program may be the way to go. I checked into their protection and guess what? They are only using ONE of Google's protections and that is the Javascript GetTime. They are still in Beta though and this may change, but who knows?
To the cheaters: The benefits of cheating are short. Eventually you will be caught for what you are doing and maybe even sued by Google. There is a ton of money to be made legally with Adsense and I suggest that you stop cheating. Who am I to tell you to stop? I use to be one of you! Back when I was 13-14 I was making programs like the ones you guys are using now. You guys probably used one of my programs at one time. I am happy to say that those days of mine are all in the past now, and I am making a good amount of money LEGALLY with Adsense and other affiliate programs. Work hard guys and you will reap the benefits 100 times what you make cheating.
To the advertisers: You people that use Google Adwords now see that it is actually not very hard to cheat you out of your money, so be careful and MAKE SURE that you use a click fraud protection script such as ClickDefense. To lower most of your click fraud, just don't put your ads in the Content Network, only stay on Google's sponsored search results. Only Google gets paid when someone clicks the search results sponsored ads and nobody wants to cheat to make Google anymore money do they? Check the stock, it's currently at 279.58 a share.
To summarize my article I just want to state that no one should use this information for cheating Adsense and I am not responsible for your actions if you choose to do so. You will be caught because Google will evolve and get smarter, eventually.
About the Author
Joseph Tierney runs the Central Florida Surf Report website http://www.cflwaves.com
source- http://www.pageranklist.net
DISCLAIMER- The tricks that is mentioned above is too dangerous to try it.please do not implement these tricks.As we have provided these information just to provide the information about it..
Saturday, March 17, 2007
Do you know duplicate content can hurt your Google rankings ????
Duplicate content is a problem that worries many webmasters.But you can deal with this problem if you follow some tips which is mentioned below..
Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings.
For that reason, Google recently made an official statement about duplicate content.
What is duplicate content and what is not duplicate content?
Duplicate content are substantive blocks of contents within the same domain or across different domains that are identical or very similar.
Google mentions several things that can lead to duplicate content:
"Forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and -- worse yet -- linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries."
If the same article is available in multiple languages (for example English and Spanish) then Google doesn't view that as duplicate content. Occasional snippets such as quotes also won't be flagged as duplicate content.
What does Google do if it finds duplicate content?
Google tries to filter duplicate content from the search results. The reason for that is that Google wants to present a diverse cross-section of unique content in the search results.
"During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in 'regular' and 'printer' versions and neither set is blocked in robots.txt or via a noindex meta tag, we'll choose one version to list.
In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved.
However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index."
That simply means that Google will pick one of the web pages if it finds more than one page with the same content.
How can you avoid duplicate content problems with your web site?
Tell search engines which pages they should index: If the printer friendly versions should not be indexed, block them in your robots.txt file.
Use 301 redirections: If you restructured your web site, use permanent 301 redirections to redirect users and search engine spiders.
Always use the same links to link to a page on your site: Don't link to /page, /page/ and /page/index.htm if the URLs always display the same web page.
Use top level domains to handle language specific content: If you have German pages, use a .de domain for these pages.
Use the preferred domain feature of Google's webmaster tools: Google allows you to choose if you prefer the www version or the non-www version of your URLs.
Syndicate carefully: Make sure that other web sites link back to your site if they use your content.
Avoid boilerplate repetition and publishing stubs: If possible, don't include the same lengthy copyright text on the bottom of every page. Better use a short version with a link to the full version. If you have category pages without any content, don't publish them.
Understand your content management system (CMS): If you use a content management system, make sure that it doesn't publish the same content in multiple formats.
Duplicate content can lead to problems with search engines. For that reason, follow the tips above so that search engines have as few problems as possible with your site. If you find a web site that copies your original content, you can file a DMCO request.
If you want to make sure that your web pages get high rankings on search engines, you should make it as easy as possible for search engines to parse your pages. Use IBP's Top 10 Optimizer to create your web pages as search engine friendly as possible.
source- http://seotips.godude.info/
Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings.
For that reason, Google recently made an official statement about duplicate content.
What is duplicate content and what is not duplicate content?
Duplicate content are substantive blocks of contents within the same domain or across different domains that are identical or very similar.
Google mentions several things that can lead to duplicate content:
"Forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and -- worse yet -- linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries."
If the same article is available in multiple languages (for example English and Spanish) then Google doesn't view that as duplicate content. Occasional snippets such as quotes also won't be flagged as duplicate content.
What does Google do if it finds duplicate content?
Google tries to filter duplicate content from the search results. The reason for that is that Google wants to present a diverse cross-section of unique content in the search results.
"During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in 'regular' and 'printer' versions and neither set is blocked in robots.txt or via a noindex meta tag, we'll choose one version to list.
In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved.
However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index."
That simply means that Google will pick one of the web pages if it finds more than one page with the same content.
How can you avoid duplicate content problems with your web site?
Tell search engines which pages they should index: If the printer friendly versions should not be indexed, block them in your robots.txt file.
Use 301 redirections: If you restructured your web site, use permanent 301 redirections to redirect users and search engine spiders.
Always use the same links to link to a page on your site: Don't link to /page, /page/ and /page/index.htm if the URLs always display the same web page.
Use top level domains to handle language specific content: If you have German pages, use a .de domain for these pages.
Use the preferred domain feature of Google's webmaster tools: Google allows you to choose if you prefer the www version or the non-www version of your URLs.
Syndicate carefully: Make sure that other web sites link back to your site if they use your content.
Avoid boilerplate repetition and publishing stubs: If possible, don't include the same lengthy copyright text on the bottom of every page. Better use a short version with a link to the full version. If you have category pages without any content, don't publish them.
Understand your content management system (CMS): If you use a content management system, make sure that it doesn't publish the same content in multiple formats.
Duplicate content can lead to problems with search engines. For that reason, follow the tips above so that search engines have as few problems as possible with your site. If you find a web site that copies your original content, you can file a DMCO request.
If you want to make sure that your web pages get high rankings on search engines, you should make it as easy as possible for search engines to parse your pages. Use IBP's Top 10 Optimizer to create your web pages as search engine friendly as possible.
source- http://seotips.godude.info/
Friday, March 16, 2007
Tricks to earn more & more & more.......(highly paid key words)
The profitability of an Adsense niche is primarily based on the amount that Adwords advertisers are spending to compete in that niche.
Remember that an Adsense ad is only an Adwords ad that is appearing on your site and not Google. The amount that an ad generates per click is therefore directly related to the amount that Adwords advertisers are paying per click. Bottom line - if they are paying more we earn more.
If you want to increase CPC value then make a blog related to these following topics or keywords.
The top 5 rated keywords in this cpc range were: "credit card", "free credit report", "mortgage rates", "consolidate debt" and "website hosting". All you need to do is go down the list work out which ones would be suitable for an Adsense monetized information site, extend your keyword research by taking your chosen phrase and entering it into the search box, build the content, integrate the Adsense and promote your new website or blog.
Remember that an Adsense ad is only an Adwords ad that is appearing on your site and not Google. The amount that an ad generates per click is therefore directly related to the amount that Adwords advertisers are paying per click. Bottom line - if they are paying more we earn more.
If you want to increase CPC value then make a blog related to these following topics or keywords.
The top 5 rated keywords in this cpc range were: "credit card", "free credit report", "mortgage rates", "consolidate debt" and "website hosting". All you need to do is go down the list work out which ones would be suitable for an Adsense monetized information site, extend your keyword research by taking your chosen phrase and entering it into the search box, build the content, integrate the Adsense and promote your new website or blog.
There are some risks involved in MYBLOGLOG service
MyBlogLog is not only tracking visits from other MyBlogLog members to your site (if you’re using the service) they are also tracking clicks on your ads, INCLUDING Adsense ads.
I can’t speak for other users, but certainly when I signed up for the service I don’t remember anything being clearly mentioned about MyBlogLog spying on the ad clicks on my site.
Certainly, other 3rd party trackers do track this sort of behavior. I use Adlogger on a number of sites to track my clicks and to protect against click fraud, but notably I choose to do so and I run my own copy locally so that only I have control over the data it gathers. Services such as Alexa, Google Toolbar (both of which I use via the searchstatus plugin) and Compete send data on my surfing habits back to their respective companies, but they send MY data back, not the data of visitors to my sites, and I OPT IN TO those services, knowing to well the implications of doing so. MyBlogLog on the other hand is spying on my visitors (which I accept) but also their activity on each site (ad clicks), which I don’t accept. Notably I’ve also read recently (don’t have the link at hand) that prior to Yahoo’s acquisition of the company, MyBlogLog were trying to shop these stats to the highest bidder, so privacy of the data is questionable as well.
Are you using Adsense and MyBlogLog together? Remember the rule about not being able to disclose the CTR rates to third parties? MyBlogLog is gathering this exact data on your site if you’re using the service. Using Adsense with MyBlogLog could get you banned from Adsense!
As of 5 minutes ago I’ve removed MyBlogLog from my own personal blog. My Adsense account is too valuable to risk, and I’m outraged that MyBlogLog was stealing this data from my site. If you haven’t done so yet, I’d encourage everyone using the service to take it down immediately. For all it’s benefits (it’s still a fun idea) the risks far outweigh the benefits.
Tags: Yahoo, MyBlogLog
source-http://www.901am.com
I can’t speak for other users, but certainly when I signed up for the service I don’t remember anything being clearly mentioned about MyBlogLog spying on the ad clicks on my site.
Certainly, other 3rd party trackers do track this sort of behavior. I use Adlogger on a number of sites to track my clicks and to protect against click fraud, but notably I choose to do so and I run my own copy locally so that only I have control over the data it gathers. Services such as Alexa, Google Toolbar (both of which I use via the searchstatus plugin) and Compete send data on my surfing habits back to their respective companies, but they send MY data back, not the data of visitors to my sites, and I OPT IN TO those services, knowing to well the implications of doing so. MyBlogLog on the other hand is spying on my visitors (which I accept) but also their activity on each site (ad clicks), which I don’t accept. Notably I’ve also read recently (don’t have the link at hand) that prior to Yahoo’s acquisition of the company, MyBlogLog were trying to shop these stats to the highest bidder, so privacy of the data is questionable as well.
Are you using Adsense and MyBlogLog together? Remember the rule about not being able to disclose the CTR rates to third parties? MyBlogLog is gathering this exact data on your site if you’re using the service. Using Adsense with MyBlogLog could get you banned from Adsense!
As of 5 minutes ago I’ve removed MyBlogLog from my own personal blog. My Adsense account is too valuable to risk, and I’m outraged that MyBlogLog was stealing this data from my site. If you haven’t done so yet, I’d encourage everyone using the service to take it down immediately. For all it’s benefits (it’s still a fun idea) the risks far outweigh the benefits.
Tags: Yahoo, MyBlogLog
source-http://www.901am.com
Wednesday, March 14, 2007
Certain guidelines to new bloggers
If you are planning to earn by blogs or websites related to mobile accesories through adsense program,then as far as possible do not try to attract the mobile customers to your blog or website.Because all these mobile customers especially GPRS users when they browse through your blog (whether the user are in single digit or in terms of 100s,1000s that doesnt matter) the google will consider all these clicks as clicks generated from one particular I.P address(i.e., clicks from one computer as the mobile customers will be using the I.P address of the server of service provider)and if they click the google ads of your blog,all their clicks will be considered as fraud clicks,due to which you may lose your account.So beware!
Get free traffic by submitting your blogs to search engines
Search engines are best and easy way through which you can attract visitors.All you need to do is just fill up some information about you and your blog .In case you are done with this, then just sit and watch the difference that you may feel it later.
Submit Your Blog to these Sites:
Blogarama - submit your blog
BlogStreet - blog submissions
BlogDex - submit your blog
Blog Universe - blog submission
Blo.gs - blog submissions
BlogTree - blog submission
BritBlog - blog submission
BlogLines - submit your blog to the directory
Bloogz - submit your blog
Australian Blog Directory - submit your blog
BoingBoing - submit blogs for review
Weblog Directory - submit blog to directory
Blogz - add your blog
BlogMatcher - submit your blog url
BlogPulse - automated trend discovery system for blogs
BlogCatalog - The Ultimate Blog Directory - Search For Blogs
Blogdex - add a weblog
Blogdir - spanish blog community
AllAfrica Blogs - open listing of Africa-related weblogs
Corzblog - blog submissions
BlogSearchEngine - submit your blog
WebLog Directory - submit your blog
Weblog Madness - blog sumission sites
Findory - blog submissions
Ploogle - submit blog
blogstreet - blog submissions for indian authors only
Submit Your Blog to these Sites:
Blogarama - submit your blog
BlogStreet - blog submissions
BlogDex - submit your blog
Blog Universe - blog submission
Blo.gs - blog submissions
BlogTree - blog submission
BritBlog - blog submission
BlogLines - submit your blog to the directory
Bloogz - submit your blog
Australian Blog Directory - submit your blog
BoingBoing - submit blogs for review
Weblog Directory - submit blog to directory
Blogz - add your blog
BlogMatcher - submit your blog url
BlogPulse - automated trend discovery system for blogs
BlogCatalog - The Ultimate Blog Directory - Search For Blogs
Blogdex - add a weblog
Blogdir - spanish blog community
AllAfrica Blogs - open listing of Africa-related weblogs
Corzblog - blog submissions
BlogSearchEngine - submit your blog
WebLog Directory - submit your blog
Weblog Madness - blog sumission sites
Findory - blog submissions
Ploogle - submit blog
blogstreet - blog submissions for indian authors only
Tuesday, March 13, 2007
Be cautious!!! Are you planning to place automated dynamic contents.Then think twice.
Nowadays majority of bloggers prefer to place javascripts or other automated scripts that change the contents of their blogs regularly.Majority are of the opinion that it helps to improve the traffic and page ranks of blogs in the search engines.However its not very clear that whether search engines pay preference for automated dynamic contents.
While Google's spiders are continually improving, there is no way to prove that they are currently capable of reading the javascript of our dynamic feeds, much less necessarily give you a Search Engine results boost. However, if the Googlebot cannot read javascript now, it will be able to soon. So as far as possible pay your kind attention towards incresing the originality of blog contents so that you can boost adsense profits
While Google's spiders are continually improving, there is no way to prove that they are currently capable of reading the javascript of our dynamic feeds, much less necessarily give you a Search Engine results boost. However, if the Googlebot cannot read javascript now, it will be able to soon. So as far as possible pay your kind attention towards incresing the originality of blog contents so that you can boost adsense profits
Wednesday, March 7, 2007
The basic terms used in adsense
Search results
What are CPM ads?What are CPM ads? CPM stands ... ad appears. For publishers, this means revenuein your account each time a CPM ad is served to your page. ... Getting Started
How do CPM ads appear in my reports?How do CPM ads appear in my reports? ... Keep in mind, however, that with CPM ads yourearnings are associated with impressions, rather than clicks. ... Reporting Basics
What is Effective CPM?What is Effective CPM? The effective cost per 1000 impressions, also called effectiveCPM or eCPM, is a commonly used number in advertising programs. ... Reporting Basics
How am I paid for CPM ads?How am I paid for CPM ads? You'll earn revenue each time a CPM (cost per 1000impressions, also known as pay-per-impression) ad is displayed on your site. ... Earnings
Can I receive only CPM ads?Can I receive only CPM ads? Right now, we don't offer the option to displayonly cost-per-thousand-impression (CPM) ads. The Google ... Earnings
Effective CPMEffective CPM. ... From a publisher's perspective, CPM is a useful way to comparerevenue across different channels and advertising programs. ...
How will CPM advertising affect my earnings?How will CPM advertising affect my earnings? While we can't make any promises aboutearnings, we do feel that CPM ads offer great earnings potential. ... Earnings
Cost-per-thousand-impressions (CPM)Cost-per-thousand-impressions (CPM). The CPM is the amount an advertiser pays forevery 1000 times a user views his/her ad and an impression is recorded.
Am I generating earnings from clicks or impressions?... You can receive earnings for valid clicks on cost-per-click (CPC) ads andvalid impressions on cost-per-thousand-impression (CPM) ads. ... Earnings
Making AdSense fit your forum site... Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. ... Ad Strategies for Specific Sites
source-google adsense
What are CPM ads?What are CPM ads? CPM stands ... ad appears. For publishers, this means revenuein your account each time a CPM ad is served to your page. ... Getting Started
How do CPM ads appear in my reports?How do CPM ads appear in my reports? ... Keep in mind, however, that with CPM ads yourearnings are associated with impressions, rather than clicks. ... Reporting Basics
What is Effective CPM?What is Effective CPM? The effective cost per 1000 impressions, also called effectiveCPM or eCPM, is a commonly used number in advertising programs. ... Reporting Basics
How am I paid for CPM ads?How am I paid for CPM ads? You'll earn revenue each time a CPM (cost per 1000impressions, also known as pay-per-impression) ad is displayed on your site. ... Earnings
Can I receive only CPM ads?Can I receive only CPM ads? Right now, we don't offer the option to displayonly cost-per-thousand-impression (CPM) ads. The Google ... Earnings
Effective CPMEffective CPM. ... From a publisher's perspective, CPM is a useful way to comparerevenue across different channels and advertising programs. ...
How will CPM advertising affect my earnings?How will CPM advertising affect my earnings? While we can't make any promises aboutearnings, we do feel that CPM ads offer great earnings potential. ... Earnings
Cost-per-thousand-impressions (CPM)Cost-per-thousand-impressions (CPM). The CPM is the amount an advertiser pays forevery 1000 times a user views his/her ad and an impression is recorded.
Am I generating earnings from clicks or impressions?... You can receive earnings for valid clicks on cost-per-click (CPC) ads andvalid impressions on cost-per-thousand-impression (CPM) ads. ... Earnings
Making AdSense fit your forum site... Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. ... Ad Strategies for Specific Sites
source-google adsense
Tuesday, March 6, 2007
Simple ways to attract traffic to your blogs or websites
To market your blog, check out Resources for Marketing Your Blogs and RSS Feeds http://www.powerhomebiz.com/onlinemarketing/blogs.htm to help you spread the word about your RSS feeds or blog. Also comment and visit other blogs, and request them to link to you."If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to
(a) attract media attention;
(b) get more back links to your website without sending each website an email request; and
(c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Source(s):http://www.powerhomebiz.com/guide/cases/ii-lexi.htm
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to
(a) attract media attention;
(b) get more back links to your website without sending each website an email request; and
(c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Source(s):http://www.powerhomebiz.com/guide/cases/ii-lexi.htm
Basic tips to earn more through adsense
How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.So what is Google Adsense and how can you use this program to earn a six-figure income?About two years ago, Google created this program to help websites to monetize their web-traffic.Here’s how it works:Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.The question is how can you increase your Adsense revenue without increasing the number of web visitors?The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.The following are six ways that you can do this and increase your revenue at the same time:
1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.
2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.
3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.
4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.
5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.
6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket.
source-/internetcash10.blogspot.com
1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.
2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.
3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.
4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.
5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.
6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket.
source-/internetcash10.blogspot.com
Google Reports Minuscule Click Fraud Rate
Google Reports Minuscule Click Fraud RateBut ClickForensics' numbers suggest the rate of click fraud across different ad industry sectors and different search providers varies widely.Google on Thursday dropped a bombshell that calls into question years of hand wringing about the future of pay-per-click advertising: The rate of click fraud for which advertisers seek a refund represents less than 0.02% of all clicks.Google has long maintained that the risk of click fraud has been overstated by online ad auditing companies, and even gone so far as to suggest they have a financial motivation to exaggerate click fraud.Of course the same can be said of the entire computer security industry and that doesn't diminish the reality of the threat posed by spam and malware.And it's also fair to say that Google has a vested interest in dismissing click fraud, given that by its own account, "every percentage point of invalid clicks we throw out represents over $100 million/year in potential revenue foregone."So how to reconcile Google's numbers with those of, say, ClickForensics, which puts the click fraud rate at 14.2%?First, it helps to define the statistics, because the 0.02% figure Google is talking about refers to reactively detected click fraud -- clicks an advertisers questions and Google, upon analysis, agrees should not be paid for.The 0.02% figure differs from the number of clicks that Google's systems detect proactively that never make it to a customer's bill.It's also differs from ClickForensics' overall average of click fraud across the search industry. In much the same way that the overall crime rate in a city may not reflect the safety of a particular neighborhood, the rate of click fraud across different ad industry sectors and different search providers varies widely. Those buying expensive keywords as triggers for their search ads, for example, are more likely to be targeted by click fraudsters than other advertisers.To further complicate matters, trying to determine the intent of someone clicking on an ad is inherently unknowable. The question then becomes how to bill uncertainty? Should advertisers pay for clicks made by mistake, with no intent to defraud? Should they pay for clicks made by the curious or those with no plan to buy? There's no easy answer here, particularly given that search ad providers and advertisers tend to have different sets of Web metrics data.Nor is there an easy answer to another question: How much click fraud is going undetected? The fact that it's undetected makes it hard to say.Online ad models like cost-per-action, where advertisers pay only for specific actions, like the sale of an item, can be better evaluated in terms of return on investment but they've not taken off and aren't as useful for brand awareness campaigns. Search ad providers also aren't keen to give up profiting from the inefficiencies cost-per-click advertising -- therein lies a nice margin.Google's version of the ClickForensics' figure of 14.2% is "less than 10%." Like objects in a curved mirror, these two figures may be closer than they appear, since the click auditing firm measures the average click fraud and includes a variety of second- and third-tier search engines, which lack Google's click fraud detection resources.ClickForensics plans to start publishing click fraud rates for specific search providers in the second quarter of the year, which will make reconciling click fraud statistics much easier. It won't resolve the issue but it will represent a step toward increased transparency, which pretty much every online ad buyer would like to see.
-source /mybusinessstudy.blogspot.com
-source /mybusinessstudy.blogspot.com
Monday, March 5, 2007
Google AdSense Fraud - How its done and how to prevent your PPC Account
It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .
Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher’s website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google’s “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google’s income from that click.
In theory it’s a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn’t live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.
Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.
This category of fraudsters deserves a taxonomy of its own, which we have developed. In the interest of not being gender biased, we have alternated between genders. We hope that our lighthearted tone does not mask the revulsion that we feel towards these cheats.
Regressive Fraudster ( aka ClickMonkey ):
This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in AdSense revenue, he plans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and “ click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the $30 clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.
Wanna -Be Fraudster ( aka BOZO):
This girl searches for high paying keywords like “home loan equity” (current ad words rate: $45), or “web hosting” (ad words costing $20). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!
Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio , her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google’s servers. She moans, nay she rail against the cruelty of Google’s policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.
Almost-There Fraudster ( aka SmartAlec ):
The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let’s assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson . He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.
This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember “creature of the night”. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with “inconveniences” like a day job.
AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.
He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the “AdSense account closure”. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn’t quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan’s Spawn).
Fraudster Maestro ( aka Satan’s Spawn):
This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let’s follow a typical “simple” chat session:
AT Fraud: hi
US User : hello
AT Fraud: what are your coordinates, handsome?
US User : NY , NY
AT Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?
US User : sure
AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?
US User: Sure. Link?
AT Fraud: www.fraudstersite.com/high-value-keyword-page.html
US User : wait! Yes I checked all the links and they are working fine.
AT Fraud: Thanks
US User : so can we talk about you now? ( Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)
And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn’t let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards Or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.
So, how does all this geek talk affect the PPC advertiser? It’s a $5 billion+ dollar market(for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It’s greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser.
We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn’t be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself with data for a refund claim for google. Another thing to keep in mind is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and warning them of the repeated clicks and how they are being monitored. Our experience shows that all but the hardened criminals are deterred(reducing the adwords wasted burden). Remember, an ounce of prevention…
Have we started a revolution?
We have been getting a lot of email from adsense publishers, not all of it complimentary regarding our piece above. We will be writing a piece from the point of view of the publisher and the issues that they face. Meanwhile, send your comments to:no-fraud-zone@sofizar.com
About the author:Aamir Aleem is a Experienced Search Engine Optimization Consultant working with a US Based Organization ,Sofizar www.sofizar.com that is currently researching on the Click Fraud & Adsense fraud and making an AI Based Click Fraud Detection Service
Google AdSense fraud is one of the diseases that plague the Ad Words advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google bot for display are contextual and the ads are related to the contents of the publisher’s website, more specifically that particular web page. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google’s “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google’s income from that click.
In theory it’s a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn’t live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.
Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking AdSense revenue.
This category of fraudsters deserves a taxonomy of its own, which we have developed. In the interest of not being gender biased, we have alternated between genders. We hope that our lighthearted tone does not mask the revulsion that we feel towards these cheats.
Regressive Fraudster ( aka ClickMonkey ):
This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in AdSense revenue, he plans a course of action. He “invests” in a clickbot software( a simple google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of elance to create a “network of sites”and “ click bot ” . He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the $30 clickbot to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Wanna -Be-Fraudster.
Wanna -Be Fraudster ( aka BOZO):
This girl searches for high paying keywords like “home loan equity” (current ad words rate: $45), or “web hosting” (ad words costing $20). She correctly guesses that the AdSense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!
Little does she know that Google has a 45 day inspection period before she get her nubby little fingers on that cash. With little to no knowledge of Click through Ratio , her greed couples with her ignorance. Seeing her ill-gotten paper wealth multiplying in her AdSense interface, she increases the clicks. Google however inspects the CTR and throws a fit when they see a CTR exceeding 20%. Furthermore, Google notices clicks mostly originating from a few IP addresses and that essentially seals her fate (or rather docks her earnings). That virtual cash is now just some deleted bytes on a hard disk on Google’s servers. She moans, nay she rail against the cruelty of Google’s policy. Some of these people wisely cease and desist such activities, perhaps philosophizing about the NFL (no free lunch) theorem. Others however see it as ground school for the next stage of nefarious behavior. The Almost-There Fraudster.
Almost-There Fraudster ( aka SmartAlec ):
The archetypical ATF is supremely confident in his ability to fool Google. Like the BOZO, he looks for high paying keywords and makes appropriate website(s). Let’s assume that he is in a third world country, just to make the case more interesting. The case described here is 1 year old news. He has read this article and taken the learnt the subsequent lesson . He knows that that the clicks from the IP Addresses of USA, UK & Canada are worth much more than the clicks from the IP Addresses from the third world countries. He therefore seeks to befriend people from such IP addresses by logging onto messenger services.
This way, he gets the unique, unrelated IP clicks and (he hopes) that Google is fooled. Remember “creature of the night”. Well, these people typically are more than a few time zone removed from the US or Canada and therefore are up at odd hours whenever they feel that their targets are most likely to be active. Plus they sometimes have to deal with “inconveniences” like a day job.
AT fraud thinks that the clicks he obtained by trolling on these sites is a job well done. He has got clicks from the IP address of his choice .. An interesting factoid is that for AdSense, state also matters. Clicks from Washington and New York State have the highest payout for AdSense Fraud.
He has just one problem. His tragic flaw. While he worked so hard to get the unique IP and high earnings, he is not able to maintain a good CTR. He is likely to cross the limit of 30-40% of daily CTR and 10-20% of overall CTR. He ends up in the same purgatory as the BOZO. The account is banned, and he gets the abominated email. Yes, the “AdSense account closure”. Almost-There is never good enough in this nether world of AdSense gaming. Although it is possible that he would have made a few thousand dollars before the punishment catches up to his crime. Crime doesn’t quite pay, now does it? Well, gentle reader, unfortunately crime _is_ paying to the next category. Fraudster Maestro ( aka Satan’s Spawn).
Fraudster Maestro ( aka Satan’s Spawn):
This category of fraudsters is the most sophisticated and rarely gets caught by google . She has researched the high paying keywords as well as the CTR issues well. She has the smoothest lines in the business of soliciting clicks. She can flirt online, and ask to click the “link” for her picture. Or she may claim that clicking the link causes the hungry child to be fed in Ethiopia . Let’s follow a typical “simple” chat session:
AT Fraud: hi
US User : hello
AT Fraud: what are your coordinates, handsome?
US User : NY , NY
AT Fraud: Oh! Wish I could be there. Can you help out a damsel in distress?
US User : sure
AT Fraud: I have made a site and want to see if all the links on this page are working or not. Can you please click on the links and see if the other page loads?
US User: Sure. Link?
AT Fraud: www.fraudstersite.com/high-value-keyword-page.html
US User : wait! Yes I checked all the links and they are working fine.
AT Fraud: Thanks
US User : so can we talk about you now? ( Message Not Delivered as the fraudster has blocked the User and is busy looking for a new victim)
And she has lots of tricks up her repertoire besides chatting up strangers. She knows about opt in lists, usenet and blogs where she can snare the victims. Technically savvy and able to empathize with her victims she doesn’t let arrogance get in her way to success. Since she is very mindful of the CTR issues she has a secret weapon. She has optimized her site for some low paying keywords which are really not competitive. She organically gets lots of traffic (but for things unrelated to those competitive high paying keywords). In her website, she may be giving away free greeting cards Or free screensavers. End result is a fabulous impression count. The second step for her is to makes unrelated pages on the same site and these pages pertain to the high paying keywords. These keywords are used to attract the victims of chat sessions. The process of getting the clicks is different but the results due to CTR are very lucrative.
So, how does all this geek talk affect the PPC advertiser? It’s a $5 billion+ dollar market(for exact projections onto the future, please check out our FAQ, and with a 20% + fraud rate, we are talking about a 1 BILLION dollars fraud per year. Even Dr. Evil may be impressed by such a number. It’s greater than the cumulative GNP of a few banana republics. And a fair chunk is ending up in the coffers of these fraudsters. We know from anecdotal evidence, how people are clearing up to 20 grand a month. All, courtesy of the hapless PPC advertiser.
We want to emphasize that there are lots of authentic sites serving genuine content. But unfortunately the existence of these people (as discussed above) reduces the ROI of many advertisers to the extent that they rethink their interest in PPC. In the word of one of our organic SEO customers, with PPC “you always get a little less back than you put in”. It needn’t be that way, if you watch carefully where your ad words traffic is coming from and take some steps (such as traffic analysis or at the very least a log file analysis) to protect arm yourself with data for a refund claim for google. Another thing to keep in mind is to stay nimble. Convincing search engines to refund money is a lot tougher and a lot more work than proactively watching for problem visitors and warning them of the repeated clicks and how they are being monitored. Our experience shows that all but the hardened criminals are deterred(reducing the adwords wasted burden). Remember, an ounce of prevention…
Have we started a revolution?
We have been getting a lot of email from adsense publishers, not all of it complimentary regarding our piece above. We will be writing a piece from the point of view of the publisher and the issues that they face. Meanwhile, send your comments to:no-fraud-zone@sofizar.com
About the author:Aamir Aleem is a Experienced Search Engine Optimization Consultant working with a US Based Organization ,Sofizar www.sofizar.com that is currently researching on the Click Fraud & Adsense fraud and making an AI Based Click Fraud Detection Service
Google Adsense the Best Way to Make Money Online
Google Adsense is without a doubt the most powerful and simple way to make money online from a site or blog. Everyone is using it. If you have a blog or a website that does not have adsense on it then you are missing out on potentially some big money. Here’s what you have to do.
About Google AdsenseAdsense is Google’s big money maker and it can be your big money maker too. It is the sister program of Google Adwords which is a program that advertisers sign up for in order to advertise their product on your website. It is simple really, people buy links on your site with Adwords and when those links are clicked by someone you earn money through Adsense!How Much Money Can I Make with Adsense?This is a good question and many people think the days of HUGE earnings are over. However, I think different! There are many people out there who are still making some big dollars off of Adsense and their site traffic. And that is the key - traffic.
On my Blogs Adsens is still my biggest earner. It ranges from being enough money to support myself some weeks to being a little over a part time job. Either way, it is money I get paid for doing what I love - and that is hard to find.
But I know you want figures. You want to hear exactly how much I am making. Alas! I am not allowed to give that information out as it goes against the Adsense Terms of Service. However, we do know that some of the bigger earners are making over $10, 000 USD per month. Many more are way further above that.
How Do I Get Started?to get started with Adsense you need to sign up for an Adsense account and get your site approved by Google. This doesn’t take very long at all.
Once you have been approved you need to fill out all your details and give a tax declaration (promising you’ll pay it!) and then all thats left is to stick the ad code on your site.
The ad codes are pretty customizable so that you can change the colors, the backgrounds and so on so that you can melt the ad into your site. Many sites we see adsense so well hidden that it just looks like it is part of the content. A sneaky way to make money! Here is a screen capture example of what they look like on one of my other sites:
About Google AdsenseAdsense is Google’s big money maker and it can be your big money maker too. It is the sister program of Google Adwords which is a program that advertisers sign up for in order to advertise their product on your website. It is simple really, people buy links on your site with Adwords and when those links are clicked by someone you earn money through Adsense!How Much Money Can I Make with Adsense?This is a good question and many people think the days of HUGE earnings are over. However, I think different! There are many people out there who are still making some big dollars off of Adsense and their site traffic. And that is the key - traffic.
On my Blogs Adsens is still my biggest earner. It ranges from being enough money to support myself some weeks to being a little over a part time job. Either way, it is money I get paid for doing what I love - and that is hard to find.
But I know you want figures. You want to hear exactly how much I am making. Alas! I am not allowed to give that information out as it goes against the Adsense Terms of Service. However, we do know that some of the bigger earners are making over $10, 000 USD per month. Many more are way further above that.
How Do I Get Started?to get started with Adsense you need to sign up for an Adsense account and get your site approved by Google. This doesn’t take very long at all.
Once you have been approved you need to fill out all your details and give a tax declaration (promising you’ll pay it!) and then all thats left is to stick the ad code on your site.
The ad codes are pretty customizable so that you can change the colors, the backgrounds and so on so that you can melt the ad into your site. Many sites we see adsense so well hidden that it just looks like it is part of the content. A sneaky way to make money! Here is a screen capture example of what they look like on one of my other sites:
Adsense Top Paying Keywords
In people’s search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link.
But how can you find such words for your site? Well, the answer to that question depends a little on who you are and what you’re prepared to do to get those keywords. But the general good news is that you can indeed find such words if you need them.
Of course, if you can afford such a solution, one of the best ways of getting your hands on those words would be to pay for them. There are specialized companies that do business by finding people good keywords, not only for the purpose of more AdSense revenue but for search engine optimization as well.
Such a service can be found on Google. Its the “Google AdwordsKeyword Tool” (https://adwords.google.com/select/KeywordToolExternal) and this is a no-brainer to getting relevant content on your site and increasing your revenue by a whole bunch quickly.
Of course, if such a solution does not work for you, you can ultimately resort to a method of personal investigation. That means you try out keywords by yourself and see which ones work better or worse for yourself.
While you might also be doing this for the first method (paying someone else to get the keywords) it would probably be better then this because you’d at least be narrowing down search to certain items.
While you’re trying this make sure to keep using AdSense’s ‘channels’ feature along the way as it can be a very good way of letting you know which sections of your site are generating income and which aren’t.
Of course, you can also yield a great amount of help from AdSense’s arch enemy Overture. Overture gives you the possibility of entering keywords and finding out not only how much advertisers are paying to get them on your page, but how much people are clicking on the words as well. This service can be found at: http://inventory.overture.com/d/searchinventory/suggestion/
You can also try out a tool called Word Tracker http://www.wordtracker.com/. What this tool can do is tell you how many sites are already using the same keywords. Learn from this lesson and don’t try to use the words that a lot of people are already using.
If your search doesn’t yield any AdSense results then you might want to reconsider including those keywords in your site.
Make sure you don’t use any dead words (words that don’t get any links on AdSense other then public ads. That is probably the most important thing you should be doing.
Of course these are only a few methods of getting out of the dead zone and starting to make serious money with AdSense. If you’ve seen a lot of people with “not so hot” websites generating a lot of AdSense revenue, using these tips can get you right behind them (or in front if you’re really smart) very fast. Although this is the case it is also very important to remember that having the highest paying words does not mean that you make the most money. You have to also consider how many times the advert is clicked on.
But how can you find such words for your site? Well, the answer to that question depends a little on who you are and what you’re prepared to do to get those keywords. But the general good news is that you can indeed find such words if you need them.
Of course, if you can afford such a solution, one of the best ways of getting your hands on those words would be to pay for them. There are specialized companies that do business by finding people good keywords, not only for the purpose of more AdSense revenue but for search engine optimization as well.
Such a service can be found on Google. Its the “Google AdwordsKeyword Tool” (https://adwords.google.com/select/KeywordToolExternal) and this is a no-brainer to getting relevant content on your site and increasing your revenue by a whole bunch quickly.
Of course, if such a solution does not work for you, you can ultimately resort to a method of personal investigation. That means you try out keywords by yourself and see which ones work better or worse for yourself.
While you might also be doing this for the first method (paying someone else to get the keywords) it would probably be better then this because you’d at least be narrowing down search to certain items.
While you’re trying this make sure to keep using AdSense’s ‘channels’ feature along the way as it can be a very good way of letting you know which sections of your site are generating income and which aren’t.
Of course, you can also yield a great amount of help from AdSense’s arch enemy Overture. Overture gives you the possibility of entering keywords and finding out not only how much advertisers are paying to get them on your page, but how much people are clicking on the words as well. This service can be found at: http://inventory.overture.com/d/searchinventory/suggestion/
You can also try out a tool called Word Tracker http://www.wordtracker.com/. What this tool can do is tell you how many sites are already using the same keywords. Learn from this lesson and don’t try to use the words that a lot of people are already using.
If your search doesn’t yield any AdSense results then you might want to reconsider including those keywords in your site.
Make sure you don’t use any dead words (words that don’t get any links on AdSense other then public ads. That is probably the most important thing you should be doing.
Of course these are only a few methods of getting out of the dead zone and starting to make serious money with AdSense. If you’ve seen a lot of people with “not so hot” websites generating a lot of AdSense revenue, using these tips can get you right behind them (or in front if you’re really smart) very fast. Although this is the case it is also very important to remember that having the highest paying words does not mean that you make the most money. You have to also consider how many times the advert is clicked on.
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